BEFORE YOU BUY YOUR NEXT LEGO WATCH THIS VIDEO

Lego and Shell have entered into a partnership to co-promote each of their brands. This seems like one of the most misguided business partnerships I’ve heard to date. Some believe that by entering into this agreement, Lego is soiling its name and possibly using its leverage with young people to sway opinion. Check out the video and let us know if it swayed you at all.