CREATIVITY INC.

Written by Lee King

Creativity, Inc. ($17) written by Ed Catmull, the co-founder of Pixar Animation Studios, is a book for those who want to foster creativity in the teams they manage. The book starts off by telling the story of Pixar; from the initial rise to its present day incarnation. Aside from that fascinating story, Creativity, Inc. provides insights inside Catmull’s management philosophy. For example, he insists that absolute candor and transparency are at the cornerstone of a creative team. Every individual must feel like they can speak their minds and that what they have to say matters.